Press Room

Welcome to our press room, here you can read about product releases, company news and more.

Our interactive products have won several prestigious awards for their learning value, innovation, design and fun factor. Check out our Awards.

• VTech® Expands Award-Winning Infant and Preschool Lines

  NEW YORK, February 15, 2016 /PRNewswire/ Today VTech® announces the expansion of its celebrated Infant and Preschool lines, offering exciting new products designed to encourage growth and enrich children’s play experiences. To help children at each age and stage meet developmental milestones, VTech’s Expert Panel provides critical insight into the development of its learning products. These experts specialize not only in the critical subject areas that are important for instilling a lifetime love of learning such as reading, language arts, math and science, but the broader spectrum of childhood development. Additionally, VTech has continued the growth of its online Milestones resource, specifically created to help parents select toys based on the individual needs of children from birth to nine years old. New additions to the extensive, growing collection of more than 80 Infant and Preschool items will be introduced at the 2016 North American International Toy Fair®....Read More
• VTech® Drives Innovation and Play Value with Award-Winning Go! Go! Smart Lines

  NEW YORK, February 14, 2016 /PRNewswire/ Today VTech® expands its award‐winning Go! Go! Smart Wheels® and Go! Go! Smart Animals® product lines, featuring its innovative SmartPoint® technology that truly brings the toys to life while teaching cause‐and‐effect, first words, letters and more. The collections provide engaging experiences with an irresistible blend of technology and established play patterns, delivering multi‐sensory learning to maximize toddler fun. New introductions are on display at the 2016 North American International Toy Fair®....Read More
• VTech® Expands Innovative Baby Amaze™ Doll Line

  NEW YORK, February 15, 2016 /PRNewswire/ Today VTech® announces the expansion of Baby Amaze™, its innovative baby doll line that combines classic role‐play with technology and developmental learning to offer a unique, nurturing play experience. New products join the collection, which was launched in 2015 with three lead items. The line is on display at the 2016 North American International Toy Fair®....Read More
• VTech® Helps Babies Reach Developmental Milestones with Expanded, Expert‐Supported, Dedicated Baby Line

  NEW YORK, February 14, 2016 /PRNewswire/ Today VTech® announces the expansion of its successful Baby line, featuring a collection of new products, taking the total offering to more than 30 toys that deliver developmentally appropriate benefits for little ones. To ensure that the wide‐ranging Baby line of rattles and teethers, on‐the‐go toys, baby plush, soothers and playmats helps babies meet essential development milestones, they have been designed in collaboration with Dr. Lise Eliot, early brain development expert and member of VTech’s Expert Panel. Understanding that expectant mothers and new parents are faced with many options, VTech has also continued to grow its online Milestones resource. This trusted guide helps parents choose the right toys for their children to give them the best start, based on the child’s individual needs. New introductions to the Baby line are on display at the 2016 North American International Toy Fair®....Read More
• VTech® Enchants with New Princess Introductions to Award-Winning Go! Go! Smart Friends® Line

  NEW YORK, February 13, 2016 /PRNewswire/ VTech® is giving the royal treatment to its award‐winning Go! Go! Smart Friends® product line with the introduction of a new fairytale theme. The collection will introduce an enchanting kingdom of princesses, fairies and more that incorporate traditional role‐play infused with cutting edge technology for an engaging, multi‐sensory learning experience popular with toddlers and parents alike. Go! Go! Smart Friends features VTech’s proprietary MagicPoint™ technology, bringing characters and playsets to life with lights, sounds, music and motion. The line is on display at the 2016 North American International Toy Fair®....Read More